Category Archives: Marketing

The Importance of Amazon Book Tags by Stacy Hoff

The conventional wisdom of the publishing industry is that authors should keep writing within one genre, and even sub-genre. That way, readers know what to expect from an author and will readily pick up the author’s next new book. The … Continue reading

Posted in action / adventure, Business, Contemporary Romance, Historical romance, Marketing, publishing, romance, romance novels, Sports romance, Stacy Hoff, Writing Advice | Tagged , , , | 6 Comments

Promotion Pandemonium by Stacy Hoff

I’m double blogging again folks, this time I’m also on USA Today’s Happy Ever After column.  http://usat.ly/2dRgo6D  http://usat.ly/2dRgo6D  I’ve gotta admit, keeping up with my day job (lawyer), night job (romance writer), and my busy (read: hectic) personal life as … Continue reading

Posted in Business, Marketing, New Release, Promotion, publishing, romance novels, romance reader, Stacy Hoff, Writer's life | Tagged | 2 Comments

Excerpts for New Releases – Do They Help? By Stacy Hoff

I think I have a bad marketing instinct. It never occurs to me to post excerpts of my upcoming new releases. I have, however, provided excerpts to blog sites I visit, but only when specifically asked by the blog host. … Continue reading

Posted in A writer's life, Business, Marketing, New Release, Promotion, publishing, Stacy Hoff, Writer's Life | Tagged , , | 2 Comments

Cover Reveal by Stacy Hoff

Of all the posts I do for Nights of Passion, cover reveals are my favorite. Cover reveals are my time to celebrate a melding of two arts – visual art and the art of writing. Seeing how a graphic designer … Continue reading

Posted in Cover Art, Cover Reveal, Marketing, Promotion, romance, romance novels, Stacy Hoff, Writer's Life | Tagged , | 13 Comments

Getting Published, Making Money & Falling Off a Cliff by Stacy Hoff

For most fiction writers I know (primarily in the women’s fiction and romance categories) becoming a published author is akin to running a marathon filled with buried land mines. For those aspiring to race on this crazy road anyway, I … Continue reading

Posted in A writer's life, Business, Contemporary Romance, Marketing, Marketing, Promotion, Promotion, publishing, Rejection, romance, RWA, Social Media, Stacy Hoff, What I have Learned so Far: Sharing Secret, Writer Workshops, Writers Conferences, Writing, Writing Advice, writing life | 4 Comments

All Aboard for Blog Tours by Stacy Hoff

I’ve recently launched my newest release, DESIRE IN THE ARCTIC. In order to promote it I had to do everything  under the sun marketing-wise. Technically, this should have been no big deal for me. After all, ARCTIC is my fifth book … Continue reading

Posted in Business, Marketing, Promotion, publishing, research, romance, Social Media, Stacy Hoff, What I have Learned so Far: Sharing Secret, Writer's Life, Writing Advice, writing life, writing research | Tagged , , , | 4 Comments

Cover Story by Jenna Jaxon

Never judge a book by its cover, right? How many of us can say they don’t? I know I do. I’ve even started a weekly post on my blog dedicated to romance novel covers. So I wanted to explore the … Continue reading

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