Category Archives: Business

The Real World vs. the Writer’s World by Stacy Hoff

The Internet offers plenty of distractions from writing. Tons of websites provide viewers with a steady stream of world news. Some news is positive. Most news is negative. I try to be savvy about current events and yet still shut … Continue reading

Posted in A writer's life, Business, problem-solving, stress, writing, journal, diary, resolve, worked, relax., publishing, Social Media, Stacy Hoff | Leave a comment

Sprinting to Paperback by Stacy Hoff

My latest print release, JOCKEYING FOR YOU, has me thinking about print sales again. Especially since JOCKEYING’s print debut comes right on the heels of the print debut of DESIRE IN THE ARCTIC. http://wp.me/prBca-4RP If you’re published with a small press … Continue reading

Posted in A writer's life, Business, Publications, publishing, Reading, romance, romance novels, romance reader, Stacy Hoff, What Are You Reading? | Tagged , , , | 10 Comments

The Importance of Amazon Book Tags by Stacy Hoff

The conventional wisdom of the publishing industry is that authors should keep writing within one genre, and even sub-genre. That way, readers know what to expect from an author and will readily pick up the author’s next new book. The … Continue reading

Posted in action / adventure, Business, Contemporary Romance, Historical romance, Marketing, publishing, romance, romance novels, Sports romance, Stacy Hoff, Writing Advice | Tagged , , , | 7 Comments

Promotion Pandemonium by Stacy Hoff

I’m double blogging again folks, this time I’m also on USA Today’s Happy Ever After column.  http://usat.ly/2dRgo6D  http://usat.ly/2dRgo6D  I’ve gotta admit, keeping up with my day job (lawyer), night job (romance writer), and my busy (read: hectic) personal life as … Continue reading

Posted in Business, Marketing, New Release, Promotion, publishing, romance novels, romance reader, Stacy Hoff, Writer's life | Tagged | 2 Comments

Excerpts for New Releases – Do They Help? By Stacy Hoff

I think I have a bad marketing instinct. It never occurs to me to post excerpts of my upcoming new releases. I have, however, provided excerpts to blog sites I visit, but only when specifically asked by the blog host. … Continue reading

Posted in A writer's life, Business, Marketing, New Release, Promotion, publishing, Stacy Hoff, Writer's Life | Tagged , , | 2 Comments

Getting Published, Making Money & Falling Off a Cliff by Stacy Hoff

For most fiction writers I know (primarily in the women’s fiction and romance categories) becoming a published author is akin to running a marathon filled with buried land mines. For those aspiring to race on this crazy road anyway, I … Continue reading

Posted in A writer's life, Business, Contemporary Romance, Marketing, Marketing, Promotion, Promotion, publishing, Rejection, romance, RWA, Social Media, Stacy Hoff, What I have Learned so Far: Sharing Secret, Writer Workshops, Writers Conferences, Writing, Writing Advice, writing life | 4 Comments

All Aboard for Blog Tours by Stacy Hoff

I’ve recently launched my newest release, DESIRE IN THE ARCTIC. In order to promote it I had to do everything  under the sun marketing-wise. Technically, this should have been no big deal for me. After all, ARCTIC is my fifth book … Continue reading

Posted in Business, Marketing, Promotion, publishing, research, romance, Social Media, Stacy Hoff, What I have Learned so Far: Sharing Secret, Writer's Life, Writing Advice, writing life, writing research | Tagged , , , | 4 Comments