I spent six hours on Saturday at a women’s show at a local venue with my fellow local chaptermates signing books and promoting my works. Boy, was that a work out! I came home and took a three hour nap. Who would have thought signing books could be so exhausting? But if you want to make the event the most profitable to you as an author, you really have to be on your toes and hustle.
I actually got to the venue an hour ahead of time and this is crucial if you are signing with more than one person in the booth. Get there early and pick the most advantageous spot to set up your promo.
Be sure to bring plenty of swag to give away as well as your books to sign. I made little bags with Valentine Hershey kisses and signature cards for four of my books and business cards for several others. And be sure to give your promo out. This was the hardest thing for me to do. I’m very much an introvert and reticent to just hand stuff to people. Another author asked every person who approached the booth if they wanted a free bookmark. I kept trying to do that, and got better toward the end of the day, but putting myself out there was the most exhausting part of the day.
I had just gotten new swag for my medieval release Betrayal—little chapter books with the first chapter of Book 1: Betrothal and Book 2: Betrayal. These little books charmed a lot of the people passing by because they got two chapters in one book. On the front cover was Betrothal and if you flipped the book over it had Betrayal’s first chapter. Really cool!
So between setting up the booth, filling my swag bags, handing out swag, talking about my books and what I write, and actually signing books, I worked darn hard at being an author today. 🙂
At the end of the day, though, I think it was well worth the effort. I sold six books and handed out close to 100 swag bags and chapter books combined. That’s 100 people who now have heard of Jenna Jaxon and who either has my work in their hands or info on how to get my works.
This promotion came at the perfect time: my medieval novella, Betrayal, just released on Friday, and Betrothal, the first book of the series, is Free this weekend, so hopefully people will download the one and then buy the other. And if you’re interested in my medievals, they are available on Amazon. Just click the links above.
So if you have the opportunity to do a book signing, it is well worth the time and effort. And it does so make you feel like an author!