What I’m reading this week: A Pirate’s Ransom. I have to tell you I’m almost finished reading it; and I’m so, loving it. Page one grabbed me and hasn’t let go. Don’t forget to post below what you’re reading this week.
I’d like to talk about the business of writing. After you’ve gone through your creative process, polished your manuscript to be the best product it can be it’s ready for release. Did you think your work stopped there? Any author who has released a book, whether they are traditional published or self-published knows their work has just begun.
The most important aspect after your contract, when your book hits the shelves is your marketing effort. Without marketing, there are no sales. But I’m a writer, not a marketer. Does that sound familiar? Isn’t marketing my publisher’s job? Capital N O.
Though your publisher will market you, nobody can market you and your book better than you can. This is the product of your heart and mind, who better to shouts its merits, than you.
My debut novel releases in fifteen days. Boy, do I love saying that. It is an exciting time, but recently I have spent most of my days marketing and not writing. And I have to say, it’s frustrating, fun and time consuming. Frustrating because I’m learning as I go; fun because I’m meeting so many great people who are sharing in my excitement and are willing to help when they can. And time consuming, is an understatement. There are blogs to write, Facebook (FB)posting to create, FB parties to plan, Twitter tweetings to be done and press releases to create. Are you tired yet?
Type A personalities like me find this exuberating! No, really. In the marketing process, I’ve met other authors who are sharing their blogs, reviews and their time to help out a newbie. Always remember, what you put out there in the universe always comes back to you. Where have I met all these great authors, readers and marketers? I’ve met them when I joined professional writing groups; when I attended seminars, conferences, classes, or my various writers’ loops. I went out of my way to look up authors I’ve read and enjoyed. I visited their websites and blogs to learn how they presented their books and workshops. It was extremely educational.
I hope you’ve gained some insight into the marketing of your book though I haven’t even scratched the surface. It’s important to know as a writer your job is never finished. There is always a reader out there who hasn’t read your book, yet. Every new person you meet is a potential reader. Leave them wanting more!