We are so excited to have Jennifer Fusco with us again. Congratulations on the release of your second book, Market or Die: How to Use The Power
of Your Brand. With the success of your first release, Market or Die:
Sensible Brand Building Advice For Writers, please tell us some of what we
can expect to find in Use The Power of Your Brand.
Thanks, Gerri. I’m always honored when asked to guest blog on Nights of Passion. I wrote “How to use the Power of your Brand,” as an extension of the first book. Once authors developed their brand statement, the next logical step is to put it into practice. This book addresses how to implement your brand online as well as managing your online presence in a timely manner so that the author can spend most of their time writing. It also discussed how to manage your online presence and what to do if your brand is faced with crisis.
Will there be a third book and, if so, what do you anticipate that will cover?
Yes, a third book is in the works. It’s entitled, “Market or Die: Integrated Marketing Plans for Writers.” It’s geared towards making all of your marketing efforts work together in one cohesive plan.
In reading your recent interview (Waterbury Republican 9/3/11) you discussed your experience in self-publishing, what are some of the pros and cons?
There are many PROs to advocate self-publishing. The reason I chose to self-publish
Market or Die…SPEED! I wanted to get my message out to as many authors I could reach…fast! To traditionally publish my marketing books, I’d have to land an agent, write a proposal, sell it, write the book then wait for it to release. Well, I don’t have that kind of time. My focus is educating you, the author. There’s no time to waste.
Secondly, control and higher royalties are good reasons to choose self-publishing. If you want total control from content, to cover design to marketing and not have to worry about splitting your profits, self-publishing may be the way to go.
The CONs? Self-publishing suffers from a terrible stigma that if you are forced to self-publish you can’t write. So… Not… True.
With self-publishing, you may not be privileged to some of the distribution channels
open to traditionally published authors and that can be a drawback. However, content is king! If your work is good, word will spread and you will be recognized.
I understand that you have received an interesting invitation from RWA. Would you care to share that exciting news with our readers?
Absolutely! Beginning in 2012, I will be a monthly contributor to RWA’s RWR Report, a monthly magazine sent to all RWA members. I am going to take over the
“Media Insider” column, which will possibly be re-named the “Marketing Insider.” I’m very excited about this opportunity to educate authors, many whom I admire, about marketing.
In How to Use The Power of Your Brand you discuss the use of social media to promote your Brand. Do you find one social media to be more successful than the other? If so, which one and why.
I believe every author should utilize Facebook. Not only does it allow for dialogue between authors and their fans, but Mark Zuckerberg, the founder of Facebook, hasn’t been shy about making his ambitions for the platform known. He’s stated his plans include opening up the social media site to allow people and businesses to buy and sell products. Harnessing a large fan base on Facebook will, in the future, allow authors to communicate and sell direct to their fans—all in one place. Brilliant!
What’s next for Jennifer Fusco? Will there be speaking engagements and workshops? If so, please tell us where and when.
I’d like to thank Nights of Passion for having me here today. It really is a privilege.
My schedule, as it stands right now, looks a bit like this:
Today, in addition to guest blogging here, I’m the guest speaker at CORW’s writing retreat in Westfield, MA. I’d like to give a big shout-out to CORW for inviting me.
October 9th —(this is tentatively planned) I’ll be hosting a chat at 8pm EST on www.savvyauthors.com to take questions on branding.
Jan 2012 – the monthly articles in RWR begin, so, please, look for me there.
March 5-30, 2012 – I’m teaching an online class in marketing and brand sponsored by the Yosemite RWA. Registration information will be posted to my website www.marketordie.net soon.
I’m always open to speaking engagements, guest blogging opportunities or general questions about marketing/brand. Please email me at email@example.com.
Nights of Passion is always excited when you stop by to guest blog with us and we hope you would consider sharing your expertise with us again when you are ready to release your third book. We would really look forward to that. Thanks for sharing with us today and we wish you continued success.
Now … for even more fun … Jennifer has graciously agreed to give away a copy of her
recently released book, the second in the Market or Die series, How to use the
Power of Your Brand. Simply tell us in your comment why you want this book. The
contest will run until midnight, so please leave a comment and good luck.